What is Digital Marketing and its Platforms?

What is Digital Marketing?

Digital marketing or online marketing is the process of reaching potential customers to convert them into your clients using internet technology through online channels with the help of electronic devices. There are different types through which this marketing can be done effectively. The most popular types are Social media marketing, Content marketing, Pay per click, Email marketing, SEO, and Influencer marketing.

Importance of Digital Marketing

To explore the importance of digital platforms we have some statistics. According to reports by credible sources, the population of the world was 7.83 billion at the start of 2021.  Out of 7.83 billion people, 4.66 billion people are using the internet worldwide with a penetration rate of 59.5 per cent.

In today’s world, every businessman is very conscious of expenses because lower expenses mean higher revenues for the business. Now let’s compare traditional marketing with digital marketing, traditionally you need to visit the customer one by one for the awareness of your product which required a lot of time, energy, and financial effort having no surety that the respective customer will be converted into your client. Now come towards digital marketing, you only have to build your effective presence online with unique content. Moreover, provide awareness about your product and services to people just by a single click on the digital platforms. The potential customer will reach you out which will save a lot of your physical as well as financial effort.

Moving forward we have to encourage the power of digital platforms if we talk about building the brand reputation and also brand awareness. Moreover, online marketing provides you with the accurate monitoring and tracking of the campaign’s results for measuring the efficiency and effectiveness of your investment in this way of marketing.

Now take a moment and think, if your competitors are marketing their businesses digitally and you are not, where do you stand in terms of reaching a potential audience?

Types of Digital marketing

The importance of these types also evolves over time but still below explained types are the most popular ones in online marketing. So let’s dive in without wasting any time:

1. Social Media Marketing

I have a question for you, do you know any person from your friend or family circle who doesn’t have any social media account?

• Currently, 4.20 billion people are using social media platforms for different purposes.
• On average, people are spending 2 hours and 25 minutes on social media platforms each day.
• Social media platforms collect the user’s information based on their job titles, interests, geographically as well as demographically.

When social media platforms have this much information about the audience, this makes it easy for marketers to target their specific audience and win the leads for their businesses. So it is evident from the above discussion that social media marketing is an effective channel for building your brand from nothing to something.

2. Content Marketing

Content marketing is one of the effective strategies to build brand awareness among your potential customers. The primary goal of content marketing is to tell people what we have and why you must choose us for specific services. Content marketing includes different types of visual, audio, and written content. Case studies and blogs are the two sections that are more concerned about the content. What you have done till now is published in the case study section that tells people about the way of your working with the clients and their experience with you. The blog section is more concerned about the hot topics about your services and their benefits to attract people so that they must have a look at your services for enhancing the productivity of their businesses.

3. Pay per click

Pay-per-click also known as “PPC” is a paid type of marketing. Like SEO, the primary goal of PPC is to increase brand awareness by telling people about services through quality content. This type of marketing is also called short-term marketing due to the paid process. Because “once you stop paying for your campaigns, digital platforms will also stop showing your ads to people”.  Marketers have the options to set PPC campaigns on different digital platforms like Google, link din, YouTube, Facebook, Twitter, Instagram, and many more. PPC campaigns are very useful when a marketer wants to re-market the customers and also wants to hit the audience through demographic and geographic filters.

4. Search Engine Optimisation

Search engine optimisation is also known as “SEO”. It includes making your website more visible on search engines for the services that you are providing. It is a fact that if you are showing on the first or second page using non-paid methods, the customers are more likely to visit you. SEO can be done through “On-page”, “Off-page”, and “Technical SEO”. A brief blog on SEO is already present on our website. For having a good understanding please refer to the blog “Search Engine Optimisation”.

5. Email marketing

Email marketing helps you a lot in reaching out to your customers. This technique is very helpful to tell your potential customer that what you are providing and what is new in it. By doing this, you are also making a strong connection with your customers. Because you are sending a separate email to everyone that will build a bond of trust and appreciation.

6. Influencer Marketing

If you are about to make your digital marketing campaign. And you are not including influencer marketing in your plan, you will suffer a lot. In the current era, maximum people are following someone for motivation or any kind of inspiration. People are mostly influenced by sportsmen, movie stars, or religious scholars. So when these people will promote your product or services. It is a fact their followers must give a try to your product. In today’s world, this marketing technique is gaining importance day by day.  Recommendations by the influencer will give a huge boost to your marketing goals.

In the end, we must say that there are many more digital methods for marketing. But the above-mentioned techniques are the most effective ones. If you are a business owner, try these techniques for your marketing goals in no time and with less effort.