Off-Page SEO

What is Off-Page SEO?

If you yet haven’t read our previous blogs on “Search engine Optimisation” and “On-Page SEO”, then please review them at least once to get the best outcome from this blog of “Off-Page SEO”. Previously, we have discussed the core concepts of SEO and their importance along with types. Now moving forward, today we will discuss the Off-Page SEO in-depth to make your time valuable enough for SEO practices.

Off-Page SEO is not a simple technique to define because most people think it is just another name of “link building”. To some extent, it is true because link building is the crucial factor in Off-Page SEO. But to explain this further, we must say, Off-Page SEO is far more than this. “All the legal activities that take place outside the website for improving the ranking of the website at search engines are included in Off-Page SEO”.

Importance of Off-Page SEO

To explain the importance of this type, let’s have an example. Suppose a person doesn’t know about Off-Page SEO but has optimised the website according to On-Page SEO and Technical SEO. Now he/she expects the best results because you have spent a lot on Technical SEO and On-page SEO. The respective person will not get the desired results. Because, for a well-optimised website, it is essential to have a balanced strategy of On-page, Off-Page, and Technical SEO. When search engines rank your website, they critically analyse your website’s reputation. If you have high domain authority supported by other factors, search engines will also value your website and its content. Along with link building, SEO experts use many tactics to get a high rank for their websites.

Effective techniques of Off-Page SEO

Link Building

The main factor in Off-Page SEO is link building. If you have strong links pointing toward your websites, then your website will be highly prioritised by search engines in the results. There are mainly three types of links: –

• Natural Links: – In this type, you have nothing to do for a link except creating unique content on your website. The person will read and enjoy your content and, in turn, as a sign of endorsement or trust, will link to your website.
• Manually build links: – Here comes the effort taking work to gain build manually. You have to ask customers and other website owners to link to your product, service, or websites and share your content.
• Self-created links: – These types of links are created by commenting on your website’s link in other’s comment sections without any relativity and other practices like this. Search engines don’t appreciate these links and are often named as “black hat SEO” practices.

Social Media Promotions

After the link building, the primary technique is the effective presence on the social media platforms. Our “Digital marketing” and “Digital marketing vs traditional marketing” blogs have lightened the importance of social media platforms like Facebook, Instagram, Snapchat, and many more.

• Please stay connected with your audience.
• Be focused on the engaging posts, appreciate their participation.
• More importantly, ask them to share your content.

In this way, your content will reach the maximum number of people. Additionally, you will receive positive feedback on your unique and worthy content.

Google My Business

In this digital world, many people use the internet to search for any product or service by using search engines. Approximately 80% of the web traffic comes from the Google search engine. From this number, we can easily imagine the power and importance of Google My Business. If you own a business, google it if you want to make it easy for customers to find you. Google gives you features like adding phone numbers, map direction, office timings, images, and google posts. Additionally, a review section to build trust with your customers. Here, one must question how much google is charging for these features? So; the answer is it’s free. Don’t lose this handsome opportunity of gaining organic traffic without any physical and financial effort.

Guest Blogging

People may argue about this technique’s effectiveness, but still, it’s a good technique for Off-Page SEO. Someone is writing on your website, and you are also doing the same for the respective business or person. Indirectly you both are endorsing each other products and services. Technically, you are getting the backlinks from each other that will build up your website’s domain authority.  Additionally, you both share your audience community with others and ask them to look at this business or person. People in marketing purposely do this practice and ask prominent authors or writers to write about their business for promotional purposes.

Directory Submission

This technique is constantly winning the game for backlinks. Practicing this technique is good but be sure about the directory you are submitting your business listing. Choose a directory, then opt category that is related to your business and then list your business. In this way, you will get visible in search engine result pages (SERP). If you have submitted correctly regarding your business, then you will get customers. But if you have just done it for the sake of backlinks. It will lead to misinformation to the audience, and your experience will get affected by search engines and the audience.