Your brand differentiates you from the rest of the world and marks your identity. Branding your company is not about just the creation of a logo. Also, it helps your audience recall your brand. It develops an identity for your brand that reaps the best results. You should know how to represent your brand optimally and how brand kit plays its role in it. When it comes to brand representation, there are two simple ways.
Both of these entities play an important role in communicating your brand’s identity to your target audience. However, this article aims to unveil how you can uniquely design your brand kit to represent your brand. Brands kits are essential to the branding of any organization, whether small or large.
A brand kit is a resource pack wrapped in a bit of a package that provides a visual guide to your brand’s identity, which you can share with your internal team, advocate partners, and external stakeholders, and you can even make it public for your customers and the press. It differentiates your brand from others. It contains the following elements.
Brand kits use a reference to understanding above mentioned elements that represent your brand. You can share your brand kit on your websites in the form of a downloadable pdf or can distribute its print documents. Having a brand kit helps you make sure that your team and partners are on the same page regarding your brand’s visual content. It also attracts customers, and they recognize the brand by merely looking into the graphical content.
You will think that how you can design your brand kit. The article will answer your question. Some core elements lie at the heart of what is essential for your brand kit and what your brand has to offer. These elements are the tools through which you convey the message of your brand appropriately.
Let’s dig into the detail of these core elements.
A logo is a graphical visual representation of your brand and in the form of an icon or small square or any other shape. It tells the small story of your brand. A good logo can convey what the brand is about in the first impression, as it acts as a visual reminder that tells about the brand. So, if someone is looking for the first time at your brand logo, they must get a piece of profound information about your brand. Therefore, it is essential to design an attractive and meaningful logo and use it across different platforms.
A colour palette of your brand defines the language and visual shades of your brand. Different brands use different colours in their brand kit that represent them. Like Mcdonald’s is characterized by red and yellow colouring. You can see this colour in their logo and dominant in their other features. Choosing only appropriate colours for your brand kit is not essential only. The shade of colours is also vital to consider. The colours of your brands must be consistent with what your brand.
For example, if your brand is about women, there will be a dominancy of bright, beautiful colours, and if your brand is about men, you will use dull and light colours.
Typography is another important visual asset of your brand. You must have a signature font that suits your brand type. You can even choose pre-made fonts like Times new roman, Arial, and Helvetica. Additionally, You can even customize the fonts of your branding kit.
These are the main things about the design of your brand kit that you can yourself design. But if you don’t have enough time, you can hire some professional graphic design services to design your brand kit for you. Learn about Graphic Design: Principles and Tools